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Welcome to 'What we know'

Every day, we work with companies of all sizes and in many different sectors helping them improve sales, customer service and all other forms of online communication, and this is where we share our understanding of how to tackle the important issues you face in your day-to-day work.
So, make yourself a cup of coffee, pull up a comfortable chair and explore our knowledge hub. Read through the posts and watch our videos; share any you find interesting and feel free to comment on them or get in touch through email, twitter or phone.

What we know

As a company who has expanded their product range and is always keen to make sure they are differentiated from the pack by providing excellent customer service and a personal sales service, Cara Stationery realised that they needed to improve their overall online presence. To bring all of their online shops together, and at the same time provide...

Clock-Icon Jan 16, 2014 | author-Icon |

There are some fundamental things required to create a good professional LinkedIn profile. This article will provide you with some tips for selecting a new LinkedIn profile photo. It is the first aspect of your LinkedIn profile that people will see. It can damage your credibility if you have a poor LinkedIn profile photo. Don’t waste your time...

Clock-Icon Jan 8, 2014 | author-Icon |

I read an article in the Telegraph back in 2010 called “Time to ditch the blood sucking social media gurus” that really resonated with my own feelings. Working in an environment where there are so many self-proclaimed experts causes issues for both businesses and genuine experienced service providers. I have a lot to say on this topic so I...

Clock-Icon Dec 2, 2013 | author-Icon |

On the 19th November (2013) LinkedIn announced the introduction of Showcase Pages. In essence this allows companies to set up product or service specific pages that can be “followed”. Up until now users could only follow company pages (or LinkedIn influencers). The new Showcase pages feature is a welcome introduction for large companies that...

Clock-Icon Nov 24, 2013 | author-Icon |

In the business to business (B2B) sales environment individual credibility and brand can be as important to a client as the company’s brand. People buy from people they say. In today’s society many people will check out a person online before/after they meet them. The information they gleam from an individual’s online profile will help them...

Clock-Icon Nov 16, 2013 | author-Icon |

The question assumes that marketing managers have an input into drafting guidelines for employee profiles. It also makes the assumption that your company has guidelines for their employee’s online profiles. In a previous article I discussed why marketing should care about employees’ LinkedIn profiles and the opportunity they represent for...

Clock-Icon Nov 14, 2013 | author-Icon |

There have been a number of articles recently discussing privacy concerns about LinkedIn’s new Intro app. The new application developed by LinkedIn’s engineering team allows users to view LinkedIn profiles of mail recipients/senders within the native Apple email applications. Similar functionality has been available to users of Outlook 2013 by...

Clock-Icon Nov 12, 2013 | author-Icon |

Hummingbird, Caffeine, Panda, Penguin – all these Google updates have the SEO experts rubbing their hands with glee and reaching for their keyboards to tell us all how the latest updates mean that we need to change what we are doing and re-engineer our websites and our content. Well the good news is: that’s just not true. These SEO experts...

Clock-Icon Oct 15, 2013 | author-Icon |

BBC Technology author Joe Miller approached me last week to discuss the recent changes to Facebook which allow users to edit posts after they have been published. Joe was writing an article Facebook editing function raises concern over misuse. We discussed how this new function could be abused by malicious users. We discussed the risks it...

Clock-Icon Oct 9, 2013 | author-Icon |

At least once in each group of people I train, someone will ask  “Why doesn’t anyone read my articles?”. They have spent time and effort creating some online content, posted it to their blog, and then… nothing happens. Few reads, no shares, no likes. So what they really want to hear are the magic Google secrets which will place them at...

Clock-Icon Sep 23, 2013 | author-Icon |