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Posts Tagged "online marketing"

In the business to business (B2B) sales environment individual credibility and brand can be as important to a client as the company’s brand. People buy from people they say. In today’s society many people will check out a person online before/after they meet them. The information they gleam...

Clock-Icon Nov 16, 2013 | author-Icon |

With so much buzz, hype and expectation  around everything to do with social media, it is amazing that so few organisations have  taken the logical step of making sure their most important online asset – their website – is a serious part of the social world. Perhaps the main reason for...

Clock-Icon Aug 12, 2013 | author-Icon |

The new term on the block in recent months has been social sales (or social selling). It has been flanked with terms such as social recruitment. So what is the difference between traditional sales and social sales? I think the difference is the adoption of new digital communications tools. These...

Clock-Icon Jun 12, 2013 | author-Icon |

Some companies may think that they are too small to use social media effectively to help their business. Having worked with companies of all sizes and types to help generate awareness, engagement and new business, we know that is not the case, but it is great to have real-life examples to prove the...

Clock-Icon May 22, 2013 | author-Icon |

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram,...

Clock-Icon Apr 29, 2013 | author-Icon |

A few weeks ago we attended a breakfast event put on by Jive Software. To start with I have to declare that Jive is one of our many partners so we do have a connection with their business but I wanted to share what was a really enlightening event. Jive is a business that provides businesses with...

Clock-Icon Apr 23, 2013 | author-Icon |

The Lawyer Magazine published an article on using digital and  how digital is influencing and effecting how clients now research and judge legal services suppliers and how law firms are adapting to that change in client...

Clock-Icon Apr 9, 2013 | author-Icon |

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline. Want to know how to sharpen your online listening skills? Below we cover the basics of  listening online, coupled with the most frequently asked...

Clock-Icon Apr 2, 2013 | author-Icon |

Using video to interact with your clients and candidates is becoming more and more prevalent in today’s ever changing business world. Your online identity has become a defining part of any business nowadays. It was once about being easily found online, now it is all about your online...

Clock-Icon Feb 11, 2013 | author-Icon |

This Slideshare presentation explains what content seeding is and shows how successful it can be by showing an example of how Futureheads, a digital media recruitment specialist, used it to spread a blog post. What is content seeding? from eSocialMedia   The way this was then spread online...

Clock-Icon Jan 16, 2013 | author-Icon |