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Posts Tagged "internal communication tools"

The new term on the block in recent months has been social sales (or social selling). It has been flanked with terms such as social recruitment. So what is the difference between traditional sales and social sales? I think the difference is the adoption of new digital communications tools. These...

Clock-Icon Jun 12, 2013 | author-Icon |

Some companies may think that they are too small to use social media effectively to help their business. Having worked with companies of all sizes and types to help generate awareness, engagement and new business, we know that is not the case, but it is great to have real-life examples to prove the...

Clock-Icon May 22, 2013 | author-Icon |

Twitter is all about gut reactions and snappy statements. The very nature of the social network requires that people have access to it all times. This is leading to an increasing number of people using Twitter on mobile devices. In a new survey conducted by Strategy Analytics, the firm discovered...

Clock-Icon Apr 17, 2013 | author-Icon |

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline. Want to know how to sharpen your online listening skills? Below we cover the basics of  listening online, coupled with the most frequently asked...

Clock-Icon Apr 2, 2013 | author-Icon |

Building a listening dashboard is by nature quite an individualistic activity. Each individual in a company will have different interests and areas of expertise, which determine the sources and conversations they listen to. However there are benefits to sharing dashboards between team mates or...

Clock-Icon Mar 22, 2012 | author-Icon |

There are many risks associated with using social media. Chartis insurance actually provide social media insurance. I’ve provided a list of these risks below. The risks do not, however, outweigh the opportunities associated with using social media effectively. In this article I provide a list of...

Clock-Icon Jan 24, 2012 | author-Icon |

Welcome to the third and final part of this mini-series on social media monitoring. So far we’ve looked at the different requirements depending on whether you are doing initial research, or using monitoring as part of your ongoing ‘corporate DJ’ role: in this part we’ll look at the issue of...

Clock-Icon Oct 19, 2011 | author-Icon |

The recent Digital Leaders Think Tank at Searcys in the Gherkin, hosted by and sponsored by both eSocialMedia and Tomorrow Today was entitled ‘Going from executive decision to operational excellence – the challenges.’ As per usual the attendees were FTSE marketing, communications and digital...

Clock-Icon Aug 1, 2011 | author-Icon |

Behind every great business, there is a great story. Recognising and using these stories is becoming increasingly important to defining company identity and marketing it. Take Innocent drinks for example. This is a story of some guys already with good jobs and great salaries who decided to start a...

Clock-Icon Aug 1, 2011 | author-Icon |

Welcome to the second part in the series about social media monitoring. In part 1 I spoke about using monitoring to research a subject area and tools required to do this. In this ‘part 2’ we will look at the role of the ‘Corporate DJ’ and what infrastructure is necessary to support...

Clock-Icon Jul 20, 2011 | author-Icon |