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Posts Tagged "content driven marketing"

Great calls to actions in your posts and articles are easy to create, but their importance and context is often overlooked and all too often, the valuable time spent on creating great social content goes to waste. Whether someone follows your call to action is often the difference between a...

Clock-Icon Aug 12, 2013 | author-Icon |

The new term on the block in recent months has been social sales (or social selling). It has been flanked with terms such as social recruitment. So what is the difference between traditional sales and social sales? I think the difference is the adoption of new digital communications tools. These...

Clock-Icon Jun 12, 2013 | author-Icon |

Some companies may think that they are too small to use social media effectively to help their business. Having worked with companies of all sizes and types to help generate awareness, engagement and new business, we know that is not the case, but it is great to have real-life examples to prove the...

Clock-Icon May 22, 2013 | author-Icon |

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram,...

Clock-Icon Apr 29, 2013 | author-Icon |

The Lawyer Magazine published an article on using digital and  how digital is influencing and effecting how clients now research and judge legal services suppliers and how law firms are adapting to that change in client...

Clock-Icon Apr 9, 2013 | author-Icon |

Using video to interact with your clients and candidates is becoming more and more prevalent in today’s ever changing business world. Your online identity has become a defining part of any business nowadays. It was once about being easily found online, now it is all about your online...

Clock-Icon Feb 11, 2013 | author-Icon |

Many reading this article will know what Facebook, LinkedIn and Twitter is.  Most will know what a blog is and some will have been on one.  Social Media is the term embracing all of the above and is fast becoming the next big thing in terms of marketing to clients and potential clients what you...

Clock-Icon Feb 4, 2013 | author-Icon |

If you are a lawyer in London and want to demonstrate your expertise and get more meetings then take note of these social media channels and how you can use them. I have recently discussed my views on business development in the legal sector in the lawyer magazine. This article provides a lot more...

Clock-Icon Jan 31, 2013 | author-Icon |

I often joke with potential clients that the main reason they should work with us is because they are about to make the same mistakes that we made for the first time four years ago. We learned our lessons quickly and sometimes harshly and adapted what we do so our clients don’t have to go through...

Clock-Icon Jan 22, 2013 | author-Icon |

This Slideshare presentation explains what content seeding is and shows how successful it can be by showing an example of how Futureheads, a digital media recruitment specialist, used it to spread a blog post. What is content seeding? from eSocialMedia   The way this was then spread online...

Clock-Icon Jan 16, 2013 | author-Icon |