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Posts Tagged "B2B social media training"

At least once in each group of people I train, someone will ask  “Why doesn’t anyone read my articles?”. They have spent time and effort creating some online content, posted it to their blog, and then… nothing happens. Few reads, no shares, no likes. So what they really want to hear are...

Clock-Icon Sep 23, 2013 | author-Icon |

Huge amount of resources are being pumped into enterprise social media campaigns and projects, but getting the social media basics right is often being overlooked. Perhaps the most important of these basics is making sure that each one of your staff has a high quality, professional profile on...

Clock-Icon Jul 16, 2013 | author-Icon |

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram,...

Clock-Icon Apr 29, 2013 | author-Icon |

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline. Want to know how to sharpen your online listening skills? Below we cover the basics of  listening online, coupled with the most frequently asked...

Clock-Icon Apr 2, 2013 | author-Icon |

Many reading this article will know what Facebook, LinkedIn and Twitter is.  Most will know what a blog is and some will have been on one.  Social Media is the term embracing all of the above and is fast becoming the next big thing in terms of marketing to clients and potential clients what you...

Clock-Icon Feb 4, 2013 | author-Icon |

Over the past couple of years we have seen the adoption of social media within companies that wanted to reinvent themselves and improve their fortunes. Dell and Starbucks are two well known examples that fall into this category. Here is an article from Forbes published last December discussing how...

Clock-Icon Jan 31, 2013 | author-Icon |

I recently had a meeting with the MD of a market leading international B2B professional services company in London who shall remain unnamed. His company is well known for being knowledgeable and trustworthy and good at their job and they fit in the ‘reassuringly expensive’ category when...

Clock-Icon Nov 30, 2012 | author-Icon |

Whenever we work with a new client we start by defining and prioritising their business objectives and identifying which ones can be helped by using online content or online interaction. We then usually map out that particular business process (e.g. their sales process) and identify the...

Clock-Icon Nov 2, 2012 | author-Icon |

At a Technology Marketing Council event run and hosted by Forrester Research last week, we hosted a session on social media strategies for real business benefits which explained how some of the leading companies in the UK have approached the issue of how they can get a real return on investment...

Clock-Icon May 11, 2012 | author-Icon |

Huge amounts of money have been invested in social media projects in recent years, yet if many blog posts by social media ‘experts’ are to believed, we should not be looking for a financial return on these projects. What’s going on? How can anyone in their right mind, in a business context,...

Clock-Icon Apr 16, 2012 | author-Icon |