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Community Management

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram,...

Clock-Icon Apr 29, 2013 | author-Icon |

The use of social media within housing trusts in the United Kingdom is in its early stages: according to recent reports, only 8 out of the top 20 housing trusts have a social media presence, and most of those are not what would be considered advanced or sophisticated when compared with other...

Clock-Icon Nov 29, 2012 | author-Icon |

In the first part of this blog (click here to read it) we looked at the current state of the use of social media by housing trusts (which is not good!), and the main reasons for this lack of progress. Here, we will look at the other side of the coin: if approached in a professional and strategic...

Clock-Icon Nov 29, 2012 | author-Icon |

Organisations look at crisis management as a fire hose or extinguisher, something you only use and activate when an emergency happens. In reality you can lessen the impact of any crisis by just preparing and keeping the right components in place When Chris Syme, a consultant in crisis...

Clock-Icon Nov 29, 2012 | author-Icon |

Nick Atkin the Chief Executive of Halton Housing Trust said, ‘If you don’t use social media you are excluding 1/3 of your customer base from their preferred method of communicating.’ ‘The return on investment for us is you don’t know what you don’t know – both in terms of...

Clock-Icon Nov 26, 2012 | author-Icon |

Social Media for Lawyers 101 – Why do lawyers and law firms need social media? A law firm requires the same basic attribute for sustained success as does any other business, be it a mechanic, an airline, or a wine merchant: a steady stream of customers willing to pay for its services. For this to...

Clock-Icon Nov 2, 2012 | author-Icon |

Day in day out I meet highly motivated intelligent professionals who want to develop their company’s social business capabilities. In some cases I have been able to tell professionals about social media projects happening in their own business, that they were unaware of. On more than one occasion...

Clock-Icon Aug 3, 2012 | author-Icon |

Progressive companies in many different market sectors are adopting a pragmatic, planned approach to social media which will allows them to demonstrate that they understand their customers issues and what is happening in the market. Martin Tripp Associates, a specialist Head Hunting firm in the...

Clock-Icon Mar 5, 2012 | author-Icon |

  Recruitment was one of the first market sectors to use social media strategies as an advertising channel, taking advantage of the huge number of potential candidates who use Facebook and LinkedIn. Then, within a few years, they started to make use of Twitter as a great way to broadcast the...

Clock-Icon Feb 27, 2012 | author-Icon |

Most of us will agree that the most talented people are already in good jobs and doing well. Passive job seekers are just that, passive and not actively looking, that is why sources like Linkedin are such good sources to find talent but just because I can find someone on Linkedin doesn’t mean I...

Clock-Icon Oct 20, 2011 | author-Icon |