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Framework Development

I read an article in the Telegraph back in 2010 called “Time to ditch the blood sucking social media gurus” that really resonated with my own feelings. Working in an environment where there are so many self-proclaimed experts causes issues for both businesses and genuine experienced service...

Clock-Icon Dec 2, 2013 | author-Icon |

Huge amount of resources are being pumped into enterprise social media campaigns and projects, but getting the social media basics right is often being overlooked. Perhaps the most important of these basics is making sure that each one of your staff has a high quality, professional profile on...

Clock-Icon Jul 16, 2013 | author-Icon |

A few weeks ago we attended a breakfast event put on by Jive Software. To start with I have to declare that Jive is one of our many partners so we do have a connection with their business but I wanted to share what was a really enlightening event. Jive is a business that provides businesses with...

Clock-Icon Apr 23, 2013 | author-Icon |

The Lawyer Magazine published an article on using digital and  how digital is influencing and effecting how clients now research and judge legal services suppliers and how law firms are adapting to that change in client...

Clock-Icon Apr 9, 2013 | author-Icon |

This Slideshare presentation explains what content seeding is and shows how successful it can be by showing an example of how Futureheads, a digital media recruitment specialist, used it to spread a blog post. What is content seeding? from eSocialMedia   The way this was then spread online...

Clock-Icon Jan 16, 2013 | author-Icon |

For many organisations trying to get their social media content creation right, the concept of ‘Content Clusters’ can be of enormous help.  Using this concept when creating and maintaining your content schedule is a great way to create focus around the subjects most important to your audience,...

Clock-Icon Jan 11, 2013 | author-Icon |

I recently had a meeting with the MD of a market leading international B2B professional services company in London who shall remain unnamed. His company is well known for being knowledgeable and trustworthy and good at their job and they fit in the ‘reassuringly expensive’ category when...

Clock-Icon Nov 30, 2012 | author-Icon |

There are many risks associated with using social media. Chartis insurance actually provide social media insurance. I’ve provided a list of these risks below. The risks do not, however, outweigh the opportunities associated with using social media effectively. In this article I provide a list of...

Clock-Icon Jan 24, 2012 | author-Icon |

Over the past three weeks, I have heard dozens of recruitment agency MD’s say that their biggest challenge is hiring quality recruiters. Hiring high quality recruiters often solves the problem of getting quality candidates and clients. In this post I am going to give some thoughts on how...

Clock-Icon Dec 2, 2011 | author-Icon |