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Community development

The Lawyer Magazine published an article on using digital and  how digital is influencing and effecting how clients now research and judge legal services suppliers and how law firms are adapting to that change in client...

Clock-Icon Apr 9, 2013 | author-Icon |

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline. Want to know how to sharpen your online listening skills? Below we cover the basics of  listening online, coupled with the most frequently asked...

Clock-Icon Apr 2, 2013 | author-Icon |

I have been investigating how the open services white paper will impact organisations like housing trusts in the U.K. In an article in the Guardian in July of this year, a year exactly after the white paper was published the implications of the white paper were discussed. It is obvious that there...

Clock-Icon Nov 30, 2012 | author-Icon |

I recently had a meeting with the MD of a market leading international B2B professional services company in London who shall remain unnamed. His company is well known for being knowledgeable and trustworthy and good at their job and they fit in the ‘reassuringly expensive’ category when...

Clock-Icon Nov 30, 2012 | author-Icon |

Enterprise social media is about using content to add value to your business relationships and have online conversations which lead to more business. That might sound like an over simplification, but it really isn’t. I spend a lot of my time talking to companies who perceive ‘Social media’ as...

Clock-Icon Aug 15, 2012 | author-Icon |

There are many ways to grow a relevant audience for your company’s social media channels. As we all know it is essential to integrate social media across all marketing channels. However, some companies over look how important personal communications between your companies staff and...

Clock-Icon Jul 3, 2012 | author-Icon |

In this short video, Malcolm Kemp, Director of Talent Acquisition at Betfair, talks to eSocialMedia about recruitment, social media, and today’s challenges, as well as what makes a good recruiter. Betfair have taken the view that without the right resources, it would have been the wrong thing...

Clock-Icon May 17, 2012 | author-Icon |

During a recent meeting I had with Skype's Gavin Russell I asked about how they use Social Media for recruitment    

Clock-Icon May 4, 2012 | author-Icon |

Skype has to increase headcount by 40% in the next 6 months. eSocialMedia asks Gavin Russell, Global Program Manager at Skype about how they use Skype for recruitment. If you would like to share how you are applying social media in your business get in touch...

Clock-Icon Apr 27, 2012 | author-Icon |

  Recruitment was one of the first market sectors to use social media strategies as an advertising channel, taking advantage of the huge number of potential candidates who use Facebook and LinkedIn. Then, within a few years, they started to make use of Twitter as a great way to broadcast the...

Clock-Icon Feb 27, 2012 | author-Icon |