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Audience Analysis

A few weeks ago we attended a breakfast event put on by Jive Software. To start with I have to declare that Jive is one of our many partners so we do have a connection with their business but I wanted to share what was a really enlightening event. Jive is a business that provides businesses with...

Clock-Icon Apr 23, 2013 | author-Icon |

I often joke with potential clients that the main reason they should work with us is because they are about to make the same mistakes that we made for the first time four years ago. We learned our lessons quickly and sometimes harshly and adapted what we do so our clients don’t have to go through...

Clock-Icon Jan 22, 2013 | author-Icon |

This recent video shows Barack Obama on Twitter engaging with the public and answering political questions and demonstrating him embracing and supporting the use of the Internet and free speech.   Alternatively as written on Mashable, at the World Conference on International...

Clock-Icon Dec 7, 2012 | author-Icon |

I have been investigating how the open services white paper will impact organisations like housing trusts in the U.K. In an article in the Guardian in July of this year, a year exactly after the white paper was published the implications of the white paper were discussed. It is obvious that there...

Clock-Icon Nov 30, 2012 | author-Icon |

I recently had a meeting with the MD of a market leading international B2B professional services company in London who shall remain unnamed. His company is well known for being knowledgeable and trustworthy and good at their job and they fit in the ‘reassuringly expensive’ category when...

Clock-Icon Nov 30, 2012 | author-Icon |

Enterprise social media is about using content to add value to your business relationships and have online conversations which lead to more business. That might sound like an over simplification, but it really isn’t. I spend a lot of my time talking to companies who perceive ‘Social media’ as...

Clock-Icon Aug 15, 2012 | author-Icon |

There are many ways to grow a relevant audience for your company’s social media channels. As we all know it is essential to integrate social media across all marketing channels. However, some companies over look how important personal communications between your companies staff and...

Clock-Icon Jul 3, 2012 | author-Icon |

In this short video, Malcolm Kemp, Director of Talent Acquisition at Betfair, talks to eSocialMedia about recruitment, social media, and today’s challenges, as well as what makes a good recruiter. Betfair have taken the view that without the right resources, it would have been the wrong thing...

Clock-Icon May 17, 2012 | author-Icon |

Our most recent Direct Resourcing Think Tank was hosted by Sara Philp from British Airways and the recruitment topic was On Boarding. Nothing to do with boarding flights but rather how to on board people into jobs and into your organisation. The event was well attended with recruitment leaders from...

Clock-Icon Jan 25, 2012 | author-Icon |

Over the past three weeks, I have heard dozens of recruitment agency MD’s say that their biggest challenge is hiring quality recruiters. Hiring high quality recruiters often solves the problem of getting quality candidates and clients. In this post I am going to give some thoughts on how...

Clock-Icon Dec 2, 2011 | author-Icon |