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Social Media Implementation

As a company who has expanded their product range and is always keen to make sure they are differentiated from the pack by providing excellent customer service and a personal sales service, Cara Stationery realised that they needed to improve their overall online presence. To bring all of their...

Clock-Icon Jan 16, 2014 | author-Icon |

I read an article in the Telegraph back in 2010 called “Time to ditch the blood sucking social media gurus” that really resonated with my own feelings. Working in an environment where there are so many self-proclaimed experts causes issues for both businesses and genuine experienced service...

Clock-Icon Dec 2, 2013 | author-Icon |

On the 19th November (2013) LinkedIn announced the introduction of Showcase Pages. In essence this allows companies to set up product or service specific pages that can be “followed”. Up until now users could only follow company pages (or LinkedIn influencers). The new Showcase pages feature is...

Clock-Icon Nov 24, 2013 | author-Icon |

In the business to business (B2B) sales environment individual credibility and brand can be as important to a client as the company’s brand. People buy from people they say. In today’s society many people will check out a person online before/after they meet them. The information they gleam...

Clock-Icon Nov 16, 2013 | author-Icon |

The question assumes that marketing managers have an input into drafting guidelines for employee profiles. It also makes the assumption that your company has guidelines for their employee’s online profiles. In a previous article I discussed why marketing should care about employees’ LinkedIn...

Clock-Icon Nov 14, 2013 | author-Icon |

There have been a number of articles recently discussing privacy concerns about LinkedIn’s new Intro app. The new application developed by LinkedIn’s engineering team allows users to view LinkedIn profiles of mail recipients/senders within the native Apple email applications. Similar...

Clock-Icon Nov 12, 2013 | author-Icon |

With so much buzz, hype and expectation  around everything to do with social media, it is amazing that so few organisations have  taken the logical step of making sure their most important online asset – their website – is a serious part of the social world. Perhaps the main reason for...

Clock-Icon Aug 12, 2013 | author-Icon |

Great calls to actions in your posts and articles are easy to create, but their importance and context is often overlooked and all too often, the valuable time spent on creating great social content goes to waste. Whether someone follows your call to action is often the difference between a...

Clock-Icon Aug 12, 2013 | author-Icon |

According to the EA recruiters the biggest challenge for EA’s nowadays is that they are now more like project managers and they have to manage projects as well as managing the executives’ timetables. Many of the tasks and projects they are accountable for are worthy of much higher salaries and...

Clock-Icon Jul 19, 2013 | author-Icon |

Huge amount of resources are being pumped into enterprise social media campaigns and projects, but getting the social media basics right is often being overlooked. Perhaps the most important of these basics is making sure that each one of your staff has a high quality, professional profile on...

Clock-Icon Jul 16, 2013 | author-Icon |