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Social media for marketing

As a company who has expanded their product range and is always keen to make sure they are differentiated from the pack by providing excellent customer service and a personal sales service, Cara Stationery realised that they needed to improve their overall online presence. To bring all of their...

Clock-Icon Jan 16, 2014 | author-Icon |

On the 19th November (2013) LinkedIn announced the introduction of Showcase Pages. In essence this allows companies to set up product or service specific pages that can be “followed”. Up until now users could only follow company pages (or LinkedIn influencers). The new Showcase pages feature is...

Clock-Icon Nov 24, 2013 | author-Icon |

In the business to business (B2B) sales environment individual credibility and brand can be as important to a client as the company’s brand. People buy from people they say. In today’s society many people will check out a person online before/after they meet them. The information they gleam...

Clock-Icon Nov 16, 2013 | author-Icon |

The question assumes that marketing managers have an input into drafting guidelines for employee profiles. It also makes the assumption that your company has guidelines for their employee’s online profiles. In a previous article I discussed why marketing should care about employees’ LinkedIn...

Clock-Icon Nov 14, 2013 | author-Icon |

At least once in each group of people I train, someone will ask  “Why doesn’t anyone read my articles?”. They have spent time and effort creating some online content, posted it to their blog, and then… nothing happens. Few reads, no shares, no likes. So what they really want to hear are...

Clock-Icon Sep 23, 2013 | author-Icon |

Great calls to actions in your posts and articles are easy to create, but their importance and context is often overlooked and all too often, the valuable time spent on creating great social content goes to waste. Whether someone follows your call to action is often the difference between a...

Clock-Icon Aug 12, 2013 | author-Icon |

The new term on the block in recent months has been social sales (or social selling). It has been flanked with terms such as social recruitment. So what is the difference between traditional sales and social sales? I think the difference is the adoption of new digital communications tools. These...

Clock-Icon Jun 12, 2013 | author-Icon |

Some companies may think that they are too small to use social media effectively to help their business. Having worked with companies of all sizes and types to help generate awareness, engagement and new business, we know that is not the case, but it is great to have real-life examples to prove the...

Clock-Icon May 22, 2013 | author-Icon |

A few weeks ago we attended a breakfast event put on by Jive Software. To start with I have to declare that Jive is one of our many partners so we do have a connection with their business but I wanted to share what was a really enlightening event. Jive is a business that provides businesses with...

Clock-Icon Apr 23, 2013 | author-Icon |

The Lawyer Magazine published an article on using digital and  how digital is influencing and effecting how clients now research and judge legal services suppliers and how law firms are adapting to that change in client...

Clock-Icon Apr 9, 2013 | author-Icon |