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Social media for internal communications

In the business to business (B2B) sales environment individual credibility and brand can be as important to a client as the company’s brand. People buy from people they say. In today’s society many people will check out a person online before/after they meet them. The information they gleam...

Clock-Icon Nov 16, 2013 | author-Icon |

The question assumes that marketing managers have an input into drafting guidelines for employee profiles. It also makes the assumption that your company has guidelines for their employee’s online profiles. In a previous article I discussed why marketing should care about employees’ LinkedIn...

Clock-Icon Nov 14, 2013 | author-Icon |

According to the EA recruiters the biggest challenge for EA’s nowadays is that they are now more like project managers and they have to manage projects as well as managing the executives’ timetables. Many of the tasks and projects they are accountable for are worthy of much higher salaries and...

Clock-Icon Jul 19, 2013 | author-Icon |

Huge amount of resources are being pumped into enterprise social media campaigns and projects, but getting the social media basics right is often being overlooked. Perhaps the most important of these basics is making sure that each one of your staff has a high quality, professional profile on...

Clock-Icon Jul 16, 2013 | author-Icon |

Twitter is all about gut reactions and snappy statements. The very nature of the social network requires that people have access to it all times. This is leading to an increasing number of people using Twitter on mobile devices. In a new survey conducted by Strategy Analytics, the firm discovered...

Clock-Icon Apr 17, 2013 | author-Icon |

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline. Want to know how to sharpen your online listening skills? Below we cover the basics of  listening online, coupled with the most frequently asked...

Clock-Icon Apr 2, 2013 | author-Icon |

The use of social media and networking sites both inside and outside the workplace is widespread. Maintenance of employees’ rights to privacy and an employer’s own expectations regarding worker conduct and the safeguarding of a company’s business interests and reputation requires...

Clock-Icon Feb 4, 2013 | author-Icon |

BBC news recently contacted eSocialMedia to ask for an expert opinion on the significance of social media in the Israel Palestinian conflict in Gaza. Here is a summary of some of the items discussed with BBC and a video of the interview. Q How big a role can social media play in these kinds of...

Clock-Icon Nov 20, 2012 | author-Icon |

Day in day out I meet highly motivated intelligent professionals who want to develop their company’s social business capabilities. In some cases I have been able to tell professionals about social media projects happening in their own business, that they were unaware of. On more than one occasion...

Clock-Icon Aug 3, 2012 | author-Icon |

Building a listening dashboard is by nature quite an individualistic activity. Each individual in a company will have different interests and areas of expertise, which determine the sources and conversations they listen to. However there are benefits to sharing dashboards between team mates or...

Clock-Icon Mar 22, 2012 | author-Icon |