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Huge amount of resources are being pumped into enterprise social media campaigns and projects, but getting the social media basics right is often being overlooked. Perhaps the most important of these basics is making sure that each one of your staff has a high quality, professional profile on...

Clock-Icon Jul 16, 2013 | author-Icon |

Twitter is all about gut reactions and snappy statements. The very nature of the social network requires that people have access to it all times. This is leading to an increasing number of people using Twitter on mobile devices. In a new survey conducted by Strategy Analytics, the firm discovered...

Clock-Icon Apr 17, 2013 | author-Icon |

The Lawyer Magazine published an article on using digital and  how digital is influencing and effecting how clients now research and judge legal services suppliers and how law firms are adapting to that change in client...

Clock-Icon Apr 9, 2013 | author-Icon |

Many reading this article will know what Facebook, LinkedIn and Twitter is.  Most will know what a blog is and some will have been on one.  Social Media is the term embracing all of the above and is fast becoming the next big thing in terms of marketing to clients and potential clients what you...

Clock-Icon Feb 4, 2013 | author-Icon |

I often joke with potential clients that the main reason they should work with us is because they are about to make the same mistakes that we made for the first time four years ago. We learned our lessons quickly and sometimes harshly and adapted what we do so our clients don’t have to go through...

Clock-Icon Jan 22, 2013 | author-Icon |

I recently had a meeting with the MD of a market leading international B2B professional services company in London who shall remain unnamed. His company is well known for being knowledgeable and trustworthy and good at their job and they fit in the ‘reassuringly expensive’ category when...

Clock-Icon Nov 30, 2012 | author-Icon |

Enterprise social media is about using content to add value to your business relationships and have online conversations which lead to more business. That might sound like an over simplification, but it really isn’t. I spend a lot of my time talking to companies who perceive ‘Social media’ as...

Clock-Icon Aug 15, 2012 | author-Icon |

The majority of our clients are B2B companies and so, their target audience is usually no more than three job titles in certain types of company. B2B business is driven by relationships, trust and of course delivery of service or product. The Internet on its own is not enough for sustainable high...

Clock-Icon Aug 8, 2012 | author-Icon |

Here are a quick list of the 5 internal communications tools that are currently gathering momentum which you need to watch out for in the social media space.   Yammer – I have experience working with a number of companies on the Yammer platform. It is a very effective tool for internal...

Clock-Icon Oct 19, 2011 | author-Icon |

Behind every great business, there is a great story. Recognising and using these stories is becoming increasingly important to defining company identity and marketing it. Take Innocent drinks for example. This is a story of some guys already with good jobs and great salaries who decided to start a...

Clock-Icon Aug 1, 2011 | author-Icon |