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Digital Strategy

On the 19th November (2013) LinkedIn announced the introduction of Showcase Pages. In essence this allows companies to set up product or service specific pages that can be “followed”. Up until now users could only follow company pages (or LinkedIn influencers). The new Showcase pages feature is...

Clock-Icon Nov 24, 2013 | author-Icon |

In the business to business (B2B) sales environment individual credibility and brand can be as important to a client as the company’s brand. People buy from people they say. In today’s society many people will check out a person online before/after they meet them. The information they gleam...

Clock-Icon Nov 16, 2013 | author-Icon |

At least once in each group of people I train, someone will ask  “Why doesn’t anyone read my articles?”. They have spent time and effort creating some online content, posted it to their blog, and then… nothing happens. Few reads, no shares, no likes. So what they really want to hear are...

Clock-Icon Sep 23, 2013 | author-Icon |

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram,...

Clock-Icon Apr 29, 2013 | author-Icon |

A few weeks ago we attended a breakfast event put on by Jive Software. To start with I have to declare that Jive is one of our many partners so we do have a connection with their business but I wanted to share what was a really enlightening event. Jive is a business that provides businesses with...

Clock-Icon Apr 23, 2013 | author-Icon |

The Lawyer Magazine published an article on using digital and  how digital is influencing and effecting how clients now research and judge legal services suppliers and how law firms are adapting to that change in client...

Clock-Icon Apr 9, 2013 | author-Icon |

Today, so much of our news, information and conversation happen on the Internet – which means we have to be good listeners online as well as offline. Want to know how to sharpen your online listening skills? Below we cover the basics of  listening online, coupled with the most frequently asked...

Clock-Icon Apr 2, 2013 | author-Icon |

The use of social media and networking sites both inside and outside the workplace is widespread. Maintenance of employees’ rights to privacy and an employer’s own expectations regarding worker conduct and the safeguarding of a company’s business interests and reputation requires...

Clock-Icon Feb 4, 2013 | author-Icon |

Many reading this article will know what Facebook, LinkedIn and Twitter is.  Most will know what a blog is and some will have been on one.  Social Media is the term embracing all of the above and is fast becoming the next big thing in terms of marketing to clients and potential clients what you...

Clock-Icon Feb 4, 2013 | author-Icon |

Over the past couple of years we have seen the adoption of social media within companies that wanted to reinvent themselves and improve their fortunes. Dell and Starbucks are two well known examples that fall into this category. Here is an article from Forbes published last December discussing how...

Clock-Icon Jan 31, 2013 | author-Icon |