Google+
Call: + 0800 612 8367 | Connect :
Follow us on
Connect with us on LinkedIN Subscribe to our Feeds

Content Strategy

Hummingbird, Caffeine, Panda, Penguin – all these Google updates have the SEO experts rubbing their hands with glee and reaching for their keyboards to tell us all how the latest updates mean that we need to change what we are doing and re-engineer our websites and our content. Well the good news...

Clock-Icon Oct 15, 2013 | author-Icon |

At least once in each group of people I train, someone will ask  “Why doesn’t anyone read my articles?”. They have spent time and effort creating some online content, posted it to their blog, and then… nothing happens. Few reads, no shares, no likes. So what they really want to hear are...

Clock-Icon Sep 23, 2013 | author-Icon |

Great calls to actions in your posts and articles are easy to create, but their importance and context is often overlooked and all too often, the valuable time spent on creating great social content goes to waste. Whether someone follows your call to action is often the difference between a...

Clock-Icon Aug 12, 2013 | author-Icon |

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram,...

Clock-Icon Apr 29, 2013 | author-Icon |

Many reading this article will know what Facebook, LinkedIn and Twitter is.  Most will know what a blog is and some will have been on one.  Social Media is the term embracing all of the above and is fast becoming the next big thing in terms of marketing to clients and potential clients what you...

Clock-Icon Feb 4, 2013 | author-Icon |

Over the past couple of years we have seen the adoption of social media within companies that wanted to reinvent themselves and improve their fortunes. Dell and Starbucks are two well known examples that fall into this category. Here is an article from Forbes published last December discussing how...

Clock-Icon Jan 31, 2013 | author-Icon |

If you are a lawyer in London and want to demonstrate your expertise and get more meetings then take note of these social media channels and how you can use them. I have recently discussed my views on business development in the legal sector in the lawyer magazine. This article provides a lot more...

Clock-Icon Jan 31, 2013 | author-Icon |

I often joke with potential clients that the main reason they should work with us is because they are about to make the same mistakes that we made for the first time four years ago. We learned our lessons quickly and sometimes harshly and adapted what we do so our clients don’t have to go through...

Clock-Icon Jan 22, 2013 | author-Icon |

As we work more and more on social media for recruitment consultancies, we continue to see that the biggest opportunity to maintain content creation comes from making sure that the type of content created is focused on exactly the same things that drive recruitment consultants on a day-to-day...

Clock-Icon Jan 15, 2013 | author-Icon |

The steps direct recruiters and agency recruiters go through to get to creating a social recruiting content strategy are often the same- Setting objectives, identifying resources, mapping current processes, analysing and understanding their audiences but, when it comes to the content strategy then...

Clock-Icon Dec 5, 2012 | author-Icon |