Google+
Call: + 0800 612 8367 | Connect :
Follow us on
Connect with us on LinkedIN Subscribe to our Feeds

Social Media Advice

There are some fundamental things required to create a good professional LinkedIn profile. This article will provide you with some tips for selecting a new LinkedIn profile photo. It is the first aspect of your LinkedIn profile that people will see. It can damage your credibility if you have a poor...

Clock-Icon Jan 8, 2014 | author-Icon |

I read an article in the Telegraph back in 2010 called “Time to ditch the blood sucking social media gurus” that really resonated with my own feelings. Working in an environment where there are so many self-proclaimed experts causes issues for both businesses and genuine experienced service...

Clock-Icon Dec 2, 2013 | author-Icon |

On the 19th November (2013) LinkedIn announced the introduction of Showcase Pages. In essence this allows companies to set up product or service specific pages that can be “followed”. Up until now users could only follow company pages (or LinkedIn influencers). The new Showcase pages feature is...

Clock-Icon Nov 24, 2013 | author-Icon |

In the business to business (B2B) sales environment individual credibility and brand can be as important to a client as the company’s brand. People buy from people they say. In today’s society many people will check out a person online before/after they meet them. The information they gleam...

Clock-Icon Nov 16, 2013 | author-Icon |

The question assumes that marketing managers have an input into drafting guidelines for employee profiles. It also makes the assumption that your company has guidelines for their employee’s online profiles. In a previous article I discussed why marketing should care about employees’ LinkedIn...

Clock-Icon Nov 14, 2013 | author-Icon |

There have been a number of articles recently discussing privacy concerns about LinkedIn’s new Intro app. The new application developed by LinkedIn’s engineering team allows users to view LinkedIn profiles of mail recipients/senders within the native Apple email applications. Similar...

Clock-Icon Nov 12, 2013 | author-Icon |

Hummingbird, Caffeine, Panda, Penguin – all these Google updates have the SEO experts rubbing their hands with glee and reaching for their keyboards to tell us all how the latest updates mean that we need to change what we are doing and re-engineer our websites and our content. Well the good news...

Clock-Icon Oct 15, 2013 | author-Icon |

At least once in each group of people I train, someone will ask  “Why doesn’t anyone read my articles?”. They have spent time and effort creating some online content, posted it to their blog, and then… nothing happens. Few reads, no shares, no likes. So what they really want to hear are...

Clock-Icon Sep 23, 2013 | author-Icon |

Great calls to actions in your posts and articles are easy to create, but their importance and context is often overlooked and all too often, the valuable time spent on creating great social content goes to waste. Whether someone follows your call to action is often the difference between a...

Clock-Icon Aug 12, 2013 | author-Icon |

Huge amount of resources are being pumped into enterprise social media campaigns and projects, but getting the social media basics right is often being overlooked. Perhaps the most important of these basics is making sure that each one of your staff has a high quality, professional profile on...

Clock-Icon Jul 16, 2013 | author-Icon |