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Social CRM

Professional service firms are starting to move out of the experimental stage of social media and are starting to get real business related benefits Thankfully, we’re moving out of the phase when lawyers and accountants think that Enterprise Social Media is all about Facebook, Instagram,...

Clock-Icon Apr 29, 2013 | author-Icon |

A few weeks ago we attended a breakfast event put on by Jive Software. To start with I have to declare that Jive is one of our many partners so we do have a connection with their business but I wanted to share what was a really enlightening event. Jive is a business that provides businesses with...

Clock-Icon Apr 23, 2013 | author-Icon |

I have been investigating how the open services white paper will impact organisations like housing trusts in the U.K. In an article in the Guardian in July of this year, a year exactly after the white paper was published the implications of the white paper were discussed. It is obvious that there...

Clock-Icon Nov 30, 2012 | author-Icon |

The use of social media within housing trusts in the United Kingdom is in its early stages: according to recent reports, only 8 out of the top 20 housing trusts have a social media presence, and most of those are not what would be considered advanced or sophisticated when compared with other...

Clock-Icon Nov 29, 2012 | author-Icon |

The Open Public Services White Paper 2012 indicates that social media is going to become more and more important for government organisations. HM Government and The Cabinet Office released the ‘Open Public Services White Paper 2012.’ The white paper has a section about ‘Enabling Open...

Clock-Icon Nov 27, 2012 | author-Icon |

Nick Atkin the Chief Executive of Halton Housing Trust said, ‘If you don’t use social media you are excluding 1/3 of your customer base from their preferred method of communicating.’ ‘The return on investment for us is you don’t know what you don’t know – both in terms of...

Clock-Icon Nov 26, 2012 | author-Icon |

I read an article today entitled ‘This Social Media Strategy Falls like Dominos’. It would be helpful to read the article first and you can draw your own conclusions – I’d love to hear some of your opinions. It suggests that the social media strategy implemented by Dominos has been...

Clock-Icon Nov 20, 2011 | author-Icon |