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Has an MSc in International Marketing specialising in Social Media from Strathclyde University in Scotland. His specialism is understanding how social media can be applied to businesses to improve multichannel sales and customer relationship management. Shobhit created a methodology for companies to turn online conversation into online sales and has created another methodology to retain customers by refining the link between CRM and online customer conversations. . After successfully managing and implementing many of eSocialMedia's largest projects in London, Shobhit was promoted to India. Shobhit has been tasked with making eSocialMedia the most recognised and respected consultancy for Enterprise Social Media in Mumbai in 2011 and for India by 2013. Shobhit's other passions are weight training, fitness and online gaming.

Many companies whether small or large have recently started either adding a blog to their existing website or even replacing their entire website into a blog site. It’s great to see that many of these companies have realised the importance of having a dynamic blog site and leaving behind...

Clock-Icon Jul 28, 2011 | author-Icon |