Cara Stationery – new site launch.
As a company who has expanded their product range and is always keen to make sure they are differentiated from the pack by providing excellent customer service and a personal sales service, Cara Stationery realised that they needed to improve their overall online presence.
To bring all of their online shops together, and at the same time provide relevant content which would both be of use to their clients and at the same time demonstrate their areas of expertise, Cara chose eSocialMedia to design and implement a new social website, which also has the aim of demonstrating to their clients that they provide a lot more than just the traditional stationery supplies.
The result – visible here – www.carastationery.co.uk is the result of careful design and implementation and it also links into the relevant social channels such as LinkedIn, Slideshare and YouTube. They are planning on creating useful content on an ongoing basis which demonstrates the character, ethics and culture of their company, as well as delivering useful information to their clients about issues ranging from the environmentally friendly products now available, to the issues companies encounter when moving office.
As Gerry Keany, founder and managing director of Cara says “the site has only been live a matter of days and we are already getting great feedback from our clients and new visitors to the site. The exciting thing is that we can see how this will evolve over time into a really valuable asset for our clients, and will clearly differentiate us from our competitors.”
He goes on to say “We have really enjoyed working with eSocialMedia on this project, and appreciate how they have brought techniques and approaches from working with organisations of all sizes to our project”.
The site is effectively a ‘corporate umbrella site’ which allows easy access to all of the Cara online shops and at the same time delivers information in an easy to access way. It builds on eSocialMedia’s experience with other retailers such as www.manifoldeditions.com and www.electricaldealsdirect.co.uk to help differentiate their offerings in an increasingly competitive online world.
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