Ignore Hummingbird – just concentrate on these 4 steps to attract visitors

hummingbirdHummingbird, Caffeine, Panda, Penguin – all these Google updates have the SEO experts rubbing their hands with glee and reaching for their keyboards to tell us all how the latest updates mean that we need to change what we are doing and re-engineer our websites and our content.

Well the good news is: that’s just not true. These SEO experts love to examine every syllable uttered by Google staff and draw deep and meaningful conclusions, but the fact is that they are missing the message that Google has been shouting above all else for several years now:

Just concentrate on creating good quality, interesting content that is valuable to your audience.

The rest will just happen: Google will work out what it is about and how it compares to other,  competing content, your readers will share it and spread it to others, and the world will be a better place.

Which of course is a great message (except for the SEO professionals, who still need to find ways to game the system, otherwise they’ll be out of a job) and the only problem with it is that in reality, it is not quite there yet: Google as a search engine is getting more and more sophisticated, but it still has a way to go.

So meanwhile, when you are creating and posting your interesting content, what can you do to help things along so you don’t have to call in the SEO experts to tweak, adjust, and re-engineer every 5 minutes?

There are 4 very simple steps to check, and if you use WordPress combined with Yoast, they are even easier. To start, make sure you know what your ‘key phrase’ for your article is. Then just follow these simple 4 steps:

  1. Make sure the URL of your content contains your ‘key phrase’. If you are using WordPress and Yoast, this is easily done
  2. Make sure your Page title contains your ‘key phrase’ (this is the text you see on the browser tab when you are on your article page).
  3. Make your blog title contains this phrase
  4. Use this phrase in your content so that Google knows this is what it is really about, and don’t be afraid to use synonyms for the phrase as well – Google will work that out too.

None of these should take any extra effort or detract from the readability of your article, and before long, they’ll become automatic and natural things for you to do every time you are creating an article.